Acquiring and Retaining customers in a UK small IT Company: a case study of Company SG

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Acquiring and Retaining customers in a UK small IT Company: a case study of Company SG

Abstract Online customer reviews of products and service are becoming more and more influential in customers’ judgment and decision making. Therefore, an increasing number of companies are in great demand for online customer reviews. To meet this demand, an increasing number of companies are set t...

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Bibliographic Details
Main Author:	Liang, Meng
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2012
Online Access:	https://eprints.nottingham.ac.uk/25808/

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