Do the knowledge management strategies of codification and personalisation inform practice in a retail firm? The Case of B&Q.

Do the knowledge management strategies of codification and personalisation inform practice in a retail firm? The Case of B&Q.

Knowledge strategy is an increasingly important concern for managers in almost all industries as they mature, and as the search for competitive advantage moves into knowing more than rivals about customers, resources, and processes. This dissertation seeks to understand how the firm B&Q is addre...

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Bibliographic Details
Main Author: Harrison, Steven Mark
Format: Dissertation (University of Nottingham only)
Language:English
Published: 2012
Online Access:https://eprints.nottingham.ac.uk/25801/

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