Viral Advertising: Branding Effects from Consumers’ Perspectives

QR Code

Viral Advertising: Branding Effects from Consumers’ Perspectives

Viral advertising is popular for its high viral transmission results online. Its increased impacts on the social media users have been noticed by the author. At the same time, viewers’ negative attitudes toward traditional advertisements become obvious which can be regarded as the phenomenon of adve...

Full description

Bibliographic Details
Main Author:	Jiang, Yueqing
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2012
Online Access:	https://eprints.nottingham.ac.uk/25788/

Similar Items

The Effect of Advertising on Brand Image: A Consumers Perspective
by: Rupani, Puja
Published: (2006)

Consumer Generated Advertising and Brand Trust in The Consumer Experience
by: Reeves, C
Published: (2010)

Cognition and emotion : exploration on consumers response to advertisement and brand
by: Hafizah Omar Zaki,, et al.
Published: (2021)

Perception of muslim consumers towards halal branding in advertising
by: Izian Idris, *, et al.
Published: (2020)

Bridging Research Perspectives ‐ Advances in Branding, Advertising and Promotions
by: Sharma, Piyush
Published: (2017)

Effects of Brand Origin and Country-of-Origin from the Perspectives of Manufacturers and Consumers
by: Chiam, Daphne Mei-Ling
Published: (2003)

Assessing advertisement impact on consumers’ attitude: young consumers’ perspective
by: Rahman, Muhammad Sabbir, et al.
Published: (2013)

Consumers' perceived relationship between television advertising recall and brand purchase decision
by: Siew, Siok Peik
Published: (1999)

The attitudes of consumers towards viral marketing in Malaysia
by: Ler, Sin Wei
Published: (2014)

A study of consumer's attitude towards viral advertising on social media: a case study in an ice cream manufacturing company
by: Mohammad, Noorita, et al.
Published: (2019)

Brand recall as indication of television advertising effectiveness
by: Mohd Miharbi, Maldia Syela
Published: (2001)

Why use storytelling in advertising? An experimental investigation of the effectiveness of storytelling in communicating corporate brand identity to consumers
by: BHAYANI, SAMIP
Published: (2015)

Influence Of Advertising On Consumer's Consideration Set And Brand Preferences In Ready-Made Garment Industry
by: Khanekharab, Jasmine
Published: (2009)

The impacts of viral marketing in influencing the consumer’s purchase decisions
by: Shahar, Nurul Shafinas, et al.
Published: (2018)

A Study on the Effect of Advertising Media on Malaysia Consumers’ Brand Awareness and Purchase Intention toward Food Products
by: Hue, Shin Yen
Published: (2014)

Brand Loyalty from a Consumer-Brand Relationship Perspective: An Empirical Study in the Vietnam Shampoo Market
by: Ly, Ngan Thuy
Published: (2004)

The effects of gender advertising on brand image: the Malaysian context
by: Mohd. Helmi Abd. Rahim,, et al.
Published: (2011)

Consumer scepticism towards persuasive advertising: the moderating role of brand familiarity and product category experience
by: Dix, Steve, et al.
Published: (2011)

The Effects of Advertisement and Brand Beliefs Towards Brand Attitude: The Case of the Mobile Phone Industry
by: Alwie, Aryaty
Published: (2001)

Advertising on Social Media and Benefits to Brands
by: Ohajionu, Uchechi Cynthia, et al.
Published: (2015)

Exploratory Research on Brand Value of ‘Malaysian Idol’ from Consumers and Industry Perspective
by: Palanisamy, Sumita
Published: (2006)

The Effectiveness of Celebrity Endorsement in Luxury Fashion Brands and Consumers’ Perspective towards them.
by: Nguyen, Phuong
Published: (2012)

Teenagers' perspectives of advertisement effectiveness
by: Goh, , Poi Chiaw
Published: (2006)

Examine the Factors Influencing Brand-switching: the Effects of Advertising and Promotion
by: Luo, Xueling
Published: (2006)

How imagery and brands in luxury perfume advertisements transport the consumer and contribute to the creation of the postmodern symbolic identity
by: Jessop, Joshua
Published: (2018)

Using viral e-mails to distribute tobacco control advertisements to young adults: an experimental investigation
by: Carter, Owen, et al.
Published: (2011)

Consumer Perceptions Towards Global Brands, A Malaysian Perspective
by: Lim, Jenny Marisa Dao Siang
Published: (2008)

Advertisement Effectiveness of Different Advertising Media Types on Consumer Purchase Intention for Fast Moving Consumer Goods (FMCGs)
by: Qaiser, Syeda Zainab, et al.
Published: (2022)

The Power of Brands and its influence on Consumer Behaviour - A study from the Indian Perspective
by: Bhati, Roopangi
Published: (2013)

The impact of young celebrity endorsements in social media advertisements and brand image towards the purchase intention of young consumers
by: Arman, Ahmad, et al.
Published: (2019)

Consumers' permission in mobile advertising
by: Lim, Fong Hoong
Published: (2011)

Consumer-based brand equity of apparel brands as perceived by young consumers.
by: Wong, Foong Yee
Published: (2012)

Humorous advertising used on TV: The effects of this appeal upon brand awareness
by: Ewing, Glen Kingsley
Published: (2009)

Effects Of Advertisements On Brand Preferences: Proficiency Analysis Of Telecom Industries In Malaysia
by: Masood, Akbar
Published: (2008)

The Influence Of Brand Equity On Consumer's Buying Behavior: A Malaysia Perspective
by: Seow, Yuan Shyong
Published: (2008)

The Use & Effectiveness of Storytelling Advertisements Upon Consumer Emotions
by: Kayani, Junaid
Published: (2016)

Chinese Consumers' Brand Loyalty For Consumer Products: Importance Of Brand Personality As Major Antecedent Of Brand Loyalty
by: B. Kim, Renee, et al.
Published: (2014)

Voluntary corporate disclosures and tangible brand elements in financial advertisements for consumer buy-in: a study on Malaysian unit trusts
by: Thanaseelen Rajasakran,, et al.
Published: (2023)

Voluntary corporate disclosures and tangible brand elements in financial advertisements for consumer buy-in: a study on Malaysian unit trusts
by: Thanaseelen Rajasakran,, et al.
Published: (2023)

Does Viral Marketing really Effective?
by: Chien, Ho-shen
Published: (2012)