APA (7th ed.) Citation

Jiang, Y. (2012). Viral Advertising: Branding Effects from Consumers’ Perspectives.

Chicago Style (17th ed.) Citation

Jiang, Yueqing. Viral Advertising: Branding Effects from Consumers’ Perspectives. 2012.

MLA (9th ed.) Citation

Jiang, Yueqing. Viral Advertising: Branding Effects from Consumers’ Perspectives. 2012.

Warning: These citations may not always be 100% accurate.