How Social Media Influences Customers’ Purchase Behaviour and Decision Making

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How Social Media Influences Customers’ Purchase Behaviour and Decision Making

Since IT’s inception, the internet has become a significant part of people’s normal life, with online sources becoming the most frequent way that people communicate with others and search for information, especially amongst generation Ys (Noble, Haytko and Phillips, 2008). Social media is the mos...

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Bibliographic Details
Main Author:	Liu, Baiyi
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2012
Online Access:	https://eprints.nottingham.ac.uk/25772/

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