Identify the consumption patterns of the second generation Chinese middle class.
Does culture influence their consumption habits?

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Identify the consumption patterns of the second generation Chinese middle class. Does culture influence their consumption habits?

Background: The 1978 political social reform in China has led to the emergence of the rapid and fast growing urban ‘middle class’ population. With the rise of the large population of middle class consumers, global market developers and opportunists are targeting this group of people to maximize thei...

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Bibliographic Details
Main Author:	Liu, Kim Man
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2012
Online Access:	https://eprints.nottingham.ac.uk/25765/

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