How is the consumer’s behavior influenced by their perceived ethical, environmental and social factors in luxury jewellery industry in India?
Abstract In the early times in India, majority of the consumers believed in satisfying their basic needs only and save the rest for bad times. But with the emergence of modern India, there is a shift in the consumption patterns. Nowadays, the consumers believe in satisfying their psychological needs...
| Main Author: | |
|---|---|
| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2012
|
| Online Access: | https://eprints.nottingham.ac.uk/25762/ |