The influence of host country factors on firms' entry mode choice: a cross comparative case study of Pernod Ricard entry strategies in USA and China.

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The influence of host country factors on firms' entry mode choice: a cross comparative case study of Pernod Ricard entry strategies in USA and China.

The main aim of this study is to provide a deeper understanding of the influence of host country factors on the entry mode choice of firm. Research questions focusing on how these factors influence entry strategies and why one firm may use different entry strategies depending on the target market ar...

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Bibliographic Details
Main Author:	Fernandez, Eva
Format:	Dissertation (University of Nottingham only)
Language:	English English
Published:	2012
Online Access:	https://eprints.nottingham.ac.uk/25756/

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