Fernandez, E. (2012). The influence of host country factors on firms' entry mode choice: A cross comparative case study of Pernod Ricard entry strategies in USA and China.
Chicago Style (17th ed.) CitationFernandez, Eva. The Influence of Host Country Factors on Firms' Entry Mode Choice: A Cross Comparative Case Study of Pernod Ricard Entry Strategies in USA and China. 2012.
MLA (9th ed.) CitationFernandez, Eva. The Influence of Host Country Factors on Firms' Entry Mode Choice: A Cross Comparative Case Study of Pernod Ricard Entry Strategies in USA and China. 2012.
Warning: These citations may not always be 100% accurate.