APA (7th ed.) Citation

Chen, M. (2012). Brand Management in the Business-to-Business (B2B) Context.

Chicago Style (17th ed.) Citation

Chen, Mobing. Brand Management in the Business-to-Business (B2B) Context. 2012.

MLA (9th ed.) Citation

Chen, Mobing. Brand Management in the Business-to-Business (B2B) Context. 2012.

Warning: These citations may not always be 100% accurate.