Effect of Customer Loyalty on Nigeria Mobile Telecom Operators: Case of MTN Nigeria

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Effect of Customer Loyalty on Nigeria Mobile Telecom Operators: Case of MTN Nigeria

Abstract Customer loyalty has been a subject of investigation for many years in the service industry in the more developed countries of the world and in the academic circles with its importance to business success being understood by managers. The purpose of this paper is to establish how customer s...

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Bibliographic Details
Main Author:	Williams, Taiwo A
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2012
Online Access:	https://eprints.nottingham.ac.uk/25708/

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