IMEurope Marketing Plan

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IMEurope Marketing Plan

Nowadays in modern business-to-business (b2b) markets, developing marketing communications has become one of the key factors. Specially, if the firm is small and unknown in the market and is facing a highly competitive environment. Therefore it becomes essential to build a company image and increase...

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Bibliographic Details
Main Author:	Padilla Dergal, Jose Guillermo
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2012
Subjects:	Marketing plan B2B Computer Service Industry Computer spare parts
Online Access:	https://eprints.nottingham.ac.uk/25701/

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