IMEurope Marketing Plan
Nowadays in modern business-to-business (b2b) markets, developing marketing communications has become one of the key factors. Specially, if the firm is small and unknown in the market and is facing a highly competitive environment. Therefore it becomes essential to build a company image and increase...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2012
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| Online Access: | https://eprints.nottingham.ac.uk/25701/ |