The Role of Social Media in New Movie Marketing

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The Role of Social Media in New Movie Marketing

The study aims to enhance understanding of social media’s impact on and role within marketing strategy for new release films. Current literature on social media and film marketing has a predominantly consumer-oriented focus. This study examines perceptions of social media from the perspective of mar...

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Bibliographic Details
Main Author:	Griffin, Hali
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2012
Online Access:	https://eprints.nottingham.ac.uk/25655/

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