A Study into the Impact of Entrepreneurial Marketing in the UK Design Industry

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A Study into the Impact of Entrepreneurial Marketing in the UK Design Industry

The aim of this study is to explore how Entrepreneurial Marketing can help design consultancies add value, remain competitive and ultimately survive and thrive in challenging times. This study is approached using an adapted version of the fifteen dimensions EMICO framework of Entrepreneurial Mark...

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Bibliographic Details
Main Author:	Bahaya Alvarez, Omar
Format:	Dissertation (University of Nottingham only)
Language:	English English
Published:	2012
Online Access:	https://eprints.nottingham.ac.uk/25637/

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