Does celebrity endorsements have an impact or influence the purchase intention or buying behaviour of the youth in India

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Does celebrity endorsements have an impact or influence the purchase intention or buying behaviour of the youth in India

The use of celebrity endorsement is becoming more and more popular these days and is used by marketers and companies in order to generate more sales, create or increase brand recognition and also to increase brand awareness. The main purpose of this research is to find out whether celebrity endorsem...

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Bibliographic Details
Main Author:	Khanna, Sneha
Format:	Dissertation (University of Nottingham only)
Language:	English English
Published:	2012
Online Access:	https://eprints.nottingham.ac.uk/25609/

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