Analyse the entry mode strategies of international retailers in China: a case study of Wal-Mart.

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Analyse the entry mode strategies of international retailers in China: a case study of Wal-Mart.

Since the world is becoming more interconnected, a rapid growth of foreign direct investment and an internationalization of firms across borders are inevitably unavoidable. The increased in retail internationalization over the past decades has brought attention to the realm of international business...

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Bibliographic Details
Main Author:	Yanyongkasemsuk, Wirawaan
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2012
Online Access:	https://eprints.nottingham.ac.uk/25602/

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