VERTICAL INTEGRATION IN FOOD INDUSTRY

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VERTICAL INTEGRATION IN FOOD INDUSTRY

Vertical integration has become an important business strategy to respond to the needs of a consumer-driven marketing system. Although one of the perceived benefits of vertical ownership integration is improved profitability of the integrated firm, empirical literature mostly ignores this issue. Usi...

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Bibliographic Details
Main Author:	Daruka, Peeyush
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2012
Online Access:	https://eprints.nottingham.ac.uk/25596/

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