VERTICAL INTEGRATION IN FOOD INDUSTRY

Vertical integration has become an important business strategy to respond to the needs of a consumer-driven marketing system. Although one of the perceived benefits of vertical ownership integration is improved profitability of the integrated firm, empirical literature mostly ignores this issue. Usi...

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Main Author: Daruka, Peeyush
Format: Dissertation (University of Nottingham only)
Language:English
Published: 2012
Online Access:https://eprints.nottingham.ac.uk/25596/
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author Daruka, Peeyush
author_facet Daruka, Peeyush
author_sort Daruka, Peeyush
building Nottingham Research Data Repository
collection Online Access
description Vertical integration has become an important business strategy to respond to the needs of a consumer-driven marketing system. Although one of the perceived benefits of vertical ownership integration is improved profitability of the integrated firm, empirical literature mostly ignores this issue. Using a sample of a leading food and support services players – Compass Group Plc. this study examines the feasibility of vertical mergers on behalf of the firm.
first_indexed 2025-11-14T18:53:33Z
format Dissertation (University of Nottingham only)
id nottingham-25596
institution University of Nottingham Malaysia Campus
institution_category Local University
language English
last_indexed 2025-11-14T18:53:33Z
publishDate 2012
recordtype eprints
repository_type Digital Repository
spelling nottingham-255962022-09-15T04:30:10Z https://eprints.nottingham.ac.uk/25596/ VERTICAL INTEGRATION IN FOOD INDUSTRY Daruka, Peeyush Vertical integration has become an important business strategy to respond to the needs of a consumer-driven marketing system. Although one of the perceived benefits of vertical ownership integration is improved profitability of the integrated firm, empirical literature mostly ignores this issue. Using a sample of a leading food and support services players – Compass Group Plc. this study examines the feasibility of vertical mergers on behalf of the firm. 2012-09-11 Dissertation (University of Nottingham only) NonPeerReviewed application/pdf en https://eprints.nottingham.ac.uk/25596/1/Dissertation_Individual_Final_10092012_SUBMISSION_DRAFT.pdf Daruka, Peeyush (2012) VERTICAL INTEGRATION IN FOOD INDUSTRY. [Dissertation (University of Nottingham only)] (Unpublished)
spellingShingle Daruka, Peeyush
VERTICAL INTEGRATION IN FOOD INDUSTRY
title VERTICAL INTEGRATION IN FOOD INDUSTRY
title_full VERTICAL INTEGRATION IN FOOD INDUSTRY
title_fullStr VERTICAL INTEGRATION IN FOOD INDUSTRY
title_full_unstemmed VERTICAL INTEGRATION IN FOOD INDUSTRY
title_short VERTICAL INTEGRATION IN FOOD INDUSTRY
title_sort vertical integration in food industry
url https://eprints.nottingham.ac.uk/25596/