Destination Branding
- Application of Product Marketing Principles to Place Marketing in the ‘GREAT Britain – You’re Invited’ Marketing Campaign

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Destination Branding - Application of Product Marketing Principles to Place Marketing in the ‘GREAT Britain – You’re Invited’ Marketing Campaign

With increasing competition, destinations are vying with each other to create a positive image and personality to gain a competitive advantage. Consumers today are better connected and well informed due to the online travel revolution. They play a more active role and technology players like Faceboo...

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Bibliographic Details
Main Author:	Sakhalkar, Varuni
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2012
Online Access:	https://eprints.nottingham.ac.uk/25595/

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