Destination Branding - Application of Product Marketing Principles to Place Marketing in the ‘GREAT Britain – You’re Invited’ Marketing Campaign
With increasing competition, destinations are vying with each other to create a positive image and personality to gain a competitive advantage. Consumers today are better connected and well informed due to the online travel revolution. They play a more active role and technology players like Faceboo...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2012
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| Online Access: | https://eprints.nottingham.ac.uk/25595/ |