The Rationale behind Competitive Advantage

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The Rationale behind Competitive Advantage

In today’s volatile business environment, a sustainable competitive advantage is what every firm seeks. Much has been said and written on this topic but it has been observed that in their pursuit of growth and diversification, many companies lose out on competitive advantage. The recent economic cri...

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Bibliographic Details
Main Authors:	Daruka, Peeyush, Sakhalkar, Varuni
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2012
Online Access:	https://eprints.nottingham.ac.uk/25594/

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