The Rationale behind Competitive Advantage
In today’s volatile business environment, a sustainable competitive advantage is what every firm seeks. Much has been said and written on this topic but it has been observed that in their pursuit of growth and diversification, many companies lose out on competitive advantage. The recent economic cri...
| Main Authors: | , |
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2012
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| Online Access: | https://eprints.nottingham.ac.uk/25594/ |
| _version_ | 1848793013385428992 |
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| author | Daruka, Peeyush Sakhalkar, Varuni |
| author_facet | Daruka, Peeyush Sakhalkar, Varuni |
| author_sort | Daruka, Peeyush |
| building | Nottingham Research Data Repository |
| collection | Online Access |
| description | In today’s volatile business environment, a sustainable competitive advantage is what every firm seeks. Much has been said and written on this topic but it has been observed that in their pursuit of growth and diversification, many companies lose out on competitive advantage. The recent economic crisis has but the brakes on growth and market share and the impact has been felt globally across various industries. Reduced customer confidence and spending have made matters worse and companies are being forced to rethink their business model in order to gain an edge over their competitors. The following paper is based on theories of ‘Competitive Advantage’ and how a firm can achieve competitive advantage by leveraging its resources and capabilities. It considers examples of two companies – TUI Travel Plc. and Compass Group Plc. |
| first_indexed | 2025-11-14T18:53:33Z |
| format | Dissertation (University of Nottingham only) |
| id | nottingham-25594 |
| institution | University of Nottingham Malaysia Campus |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T18:53:33Z |
| publishDate | 2012 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | nottingham-255942022-09-15T04:30:09Z https://eprints.nottingham.ac.uk/25594/ The Rationale behind Competitive Advantage Daruka, Peeyush Sakhalkar, Varuni In today’s volatile business environment, a sustainable competitive advantage is what every firm seeks. Much has been said and written on this topic but it has been observed that in their pursuit of growth and diversification, many companies lose out on competitive advantage. The recent economic crisis has but the brakes on growth and market share and the impact has been felt globally across various industries. Reduced customer confidence and spending have made matters worse and companies are being forced to rethink their business model in order to gain an edge over their competitors. The following paper is based on theories of ‘Competitive Advantage’ and how a firm can achieve competitive advantage by leveraging its resources and capabilities. It considers examples of two companies – TUI Travel Plc. and Compass Group Plc. 2012-09-11 Dissertation (University of Nottingham only) NonPeerReviewed application/pdf en https://eprints.nottingham.ac.uk/25594/1/DISSERTATION_GROUP_FINAL_10092012_SUBMISSION_DRAFT.pdf Daruka, Peeyush and Sakhalkar, Varuni (2012) The Rationale behind Competitive Advantage. [Dissertation (University of Nottingham only)] (Unpublished) |
| spellingShingle | Daruka, Peeyush Sakhalkar, Varuni The Rationale behind Competitive Advantage |
| title | The Rationale behind Competitive Advantage |
| title_full | The Rationale behind Competitive Advantage |
| title_fullStr | The Rationale behind Competitive Advantage |
| title_full_unstemmed | The Rationale behind Competitive Advantage |
| title_short | The Rationale behind Competitive Advantage |
| title_sort | rationale behind competitive advantage |
| url | https://eprints.nottingham.ac.uk/25594/ |