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An Examination of the Critical Factors of Store Brand Purchase Intentions

Consumer behaviour is very complex interaction of affect, cognition, behaviour and environment activities, which deals with how and why individuals conduct the exchange events of products and service. Brand, as a signal of quality assurance and sometimes a symbol of identity, plays a significant rol...

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Bibliographic Details
Main Author:	Zhao, XiaoQian
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2011
Online Access:	https://eprints.nottingham.ac.uk/25488/

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