A Study of Factors Influencing Consumer Adoption of Group-Buying Sites in Malaysia

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A Study of Factors Influencing Consumer Adoption of Group-Buying Sites in Malaysia

Group-buying sites have been the biggest internet phenomena in the recent B2C ecommerce industry. This new development has led to this research’s main objective of identifying factors that influence consumers’ intention to purchase from groupbuying sites, particularly in Malaysia. Using the extended...

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Bibliographic Details
Main Author:	Bohara, Shilpa
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2011
Online Access:	https://eprints.nottingham.ac.uk/25478/

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