Re-positioning and re-branding of Therme Loipersdorf - Success or failure?
ABSTRACT Recent developments in marketing strategy in the tourism industry have focused on destination branding. For much of the latter part of the last century, branding was a concept which appeared to apply only to tangible products and services. This is no longer the case. With increasing comp...
| Main Author: | |
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2012
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| Online Access: | https://eprints.nottingham.ac.uk/25419/ |
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