A social perspective on S-D logic

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A social perspective on S-D logic

This exploratory study seeks to enhance the understanding of co-creative variables in the context of Service-Dominant logic. Variables such as the integration of resources, operant resource development and C2C interaction have been examined in respect to current marketing literature by utilising the...

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Bibliographic Details
Main Author:	Nijboer, Johannes
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2011
Online Access:	https://eprints.nottingham.ac.uk/25351/

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