A social perspective on S-D logic
This exploratory study seeks to enhance the understanding of co-creative variables in the context of Service-Dominant logic. Variables such as the integration of resources, operant resource development and C2C interaction have been examined in respect to current marketing literature by utilising the...
| Main Author: | |
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2011
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| Online Access: | https://eprints.nottingham.ac.uk/25351/ |
| _version_ | 1848792963714383872 |
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| author | Nijboer, Johannes |
| author_facet | Nijboer, Johannes |
| author_sort | Nijboer, Johannes |
| building | Nottingham Research Data Repository |
| collection | Online Access |
| description | This exploratory study seeks to enhance the understanding of co-creative variables in the context of Service-Dominant logic. Variables such as the integration of resources, operant resource development and C2C interaction have been examined in respect to current marketing literature by utilising the land house of Chatsworth as a case study. In addition, this research embraces a customer orientation to enhance the role of the customer in search for value.
This research applies consumer behavioural theories to challenge aspects of S-D logic and co-creation. In addition, resource integration and C2C interaction play a considerable role in the process of enhancing the understanding of actors in a contextual environment. Therefore a model is presented that facilitates this understanding and explores novel realms concerning social value creation. |
| first_indexed | 2025-11-14T18:52:45Z |
| format | Dissertation (University of Nottingham only) |
| id | nottingham-25351 |
| institution | University of Nottingham Malaysia Campus |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T18:52:45Z |
| publishDate | 2011 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | nottingham-253512022-03-21T16:09:53Z https://eprints.nottingham.ac.uk/25351/ A social perspective on S-D logic Nijboer, Johannes This exploratory study seeks to enhance the understanding of co-creative variables in the context of Service-Dominant logic. Variables such as the integration of resources, operant resource development and C2C interaction have been examined in respect to current marketing literature by utilising the land house of Chatsworth as a case study. In addition, this research embraces a customer orientation to enhance the role of the customer in search for value. This research applies consumer behavioural theories to challenge aspects of S-D logic and co-creation. In addition, resource integration and C2C interaction play a considerable role in the process of enhancing the understanding of actors in a contextual environment. Therefore a model is presented that facilitates this understanding and explores novel realms concerning social value creation. 2011 Dissertation (University of Nottingham only) NonPeerReviewed application/pdf en https://eprints.nottingham.ac.uk/25351/1/Johannes_Nijboer_-_Dissertation.pdf Nijboer, Johannes (2011) A social perspective on S-D logic. [Dissertation (University of Nottingham only)] (Unpublished) |
| spellingShingle | Nijboer, Johannes A social perspective on S-D logic |
| title | A social perspective on S-D logic |
| title_full | A social perspective on S-D logic |
| title_fullStr | A social perspective on S-D logic |
| title_full_unstemmed | A social perspective on S-D logic |
| title_short | A social perspective on S-D logic |
| title_sort | social perspective on s-d logic |
| url | https://eprints.nottingham.ac.uk/25351/ |