An Investigation of Power Effect on Conspicuous and Non-Conspicuous Consumption of Counterfeited Branded Products

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An Investigation of Power Effect on Conspicuous and Non-Conspicuous Consumption of Counterfeited Branded Products

Two experiments have been conducted in this research work to examine two contradictory predictions based on two opposing body of literature on power and its psychological effect on consumer behaviour. Specifically the present work investigated how experiencing high versus low power help to produce u...

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Bibliographic Details
Main Author:	Haque, Sadia
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2011
Online Access:	https://eprints.nottingham.ac.uk/25326/

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