Souvenir Consumption in Tourism Industry

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Souvenir Consumption in Tourism Industry

The aim of the dissertation is to provide managerial implications on how to develop effective marketing strategy of souvenir products in China’s souvenir market through comparative evaluation of the souvenir consumption on the basis of case studies in souvenir market in China, the United States and...

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Bibliographic Details
Main Author:	Liu, Shuang
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2011
Online Access:	https://eprints.nottingham.ac.uk/25323/

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