‘Relevance Of Intrapreneurship To Sales Leadership - An Exploratory Study’
Executive Summary Businesses today wears many hats, it adapts to challenges and reacts in many different ways to capitalise on the opportunities it discovers along its lifetime. The entrepreneurs that run the various functions of the business come with a certain set of skills but there are challeng...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2011
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| Online Access: | https://eprints.nottingham.ac.uk/25303/ |
| _version_ | 1848792956347088896 |
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| author | Crasta, Johnson |
| author_facet | Crasta, Johnson |
| author_sort | Crasta, Johnson |
| building | Nottingham Research Data Repository |
| collection | Online Access |
| description | Executive Summary
Businesses today wears many hats, it adapts to challenges and reacts in many different ways to capitalise on the opportunities it discovers along its lifetime. The entrepreneurs that run the various functions of the business come with a certain set of skills but there are challenging times when they inject the existing system with new spirit. The research attempts to understand the intrapreneurs within salesfunctions who lead teams, projects and drive other organisational goals to finish. One will also see that the sales leaders are constantly evolving to the dynamically
changing environments they have to operate within. The study explores how intrapreneurship can attempt to bridge the gap between the commercial insight and consumer insight needed for current & future business leaders while discovering
new growth or sustained growth. This is a conscious attempt to show the relevance of corporate entrepreneurship to sales leadership roles with a three pronged approach.
1. Closer look at existing literature related to Intrapreneurship.
2. The practical learning experiences gathered from a successful management
internship at a leading energy management software company focused on sales, strategy and marketing.
3. And a qualitative analysis from a series of interviews with top and middle level management professionals who drive sales leadership. |
| first_indexed | 2025-11-14T18:52:38Z |
| format | Dissertation (University of Nottingham only) |
| id | nottingham-25303 |
| institution | University of Nottingham Malaysia Campus |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T18:52:38Z |
| publishDate | 2011 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | nottingham-253032022-03-21T16:09:51Z https://eprints.nottingham.ac.uk/25303/ ‘Relevance Of Intrapreneurship To Sales Leadership - An Exploratory Study’ Crasta, Johnson Executive Summary Businesses today wears many hats, it adapts to challenges and reacts in many different ways to capitalise on the opportunities it discovers along its lifetime. The entrepreneurs that run the various functions of the business come with a certain set of skills but there are challenging times when they inject the existing system with new spirit. The research attempts to understand the intrapreneurs within salesfunctions who lead teams, projects and drive other organisational goals to finish. One will also see that the sales leaders are constantly evolving to the dynamically changing environments they have to operate within. The study explores how intrapreneurship can attempt to bridge the gap between the commercial insight and consumer insight needed for current & future business leaders while discovering new growth or sustained growth. This is a conscious attempt to show the relevance of corporate entrepreneurship to sales leadership roles with a three pronged approach. 1. Closer look at existing literature related to Intrapreneurship. 2. The practical learning experiences gathered from a successful management internship at a leading energy management software company focused on sales, strategy and marketing. 3. And a qualitative analysis from a series of interviews with top and middle level management professionals who drive sales leadership. 2011-09-30 Dissertation (University of Nottingham only) NonPeerReviewed application/pdf en https://eprints.nottingham.ac.uk/25303/1/Relevance_of_intrapreneurship_to_Sales_Leadership_-_Final_PDF.pdf Crasta, Johnson (2011) ‘Relevance Of Intrapreneurship To Sales Leadership - An Exploratory Study’. [Dissertation (University of Nottingham only)] (Unpublished) Confidential |
| spellingShingle | Confidential Crasta, Johnson ‘Relevance Of Intrapreneurship To Sales Leadership - An Exploratory Study’ |
| title | ‘Relevance Of Intrapreneurship To Sales Leadership - An Exploratory Study’ |
| title_full | ‘Relevance Of Intrapreneurship To Sales Leadership - An Exploratory Study’ |
| title_fullStr | ‘Relevance Of Intrapreneurship To Sales Leadership - An Exploratory Study’ |
| title_full_unstemmed | ‘Relevance Of Intrapreneurship To Sales Leadership - An Exploratory Study’ |
| title_short | ‘Relevance Of Intrapreneurship To Sales Leadership - An Exploratory Study’ |
| title_sort | ‘relevance of intrapreneurship to sales leadership - an exploratory study’ |
| topic | Confidential |
| url | https://eprints.nottingham.ac.uk/25303/ |