The Effect of Current Trends in Mobile Marketing on Traditional Marketing Communications and Customer Relationship Management

The Effect of Current Trends in Mobile Marketing on Traditional Marketing Communications and Customer Relationship Management

As consumers increasingly prefer mobile devices as their main communication and entertainment channel, it becomes more and more important for marketers as well. Mobile marketing today does not only include sending SMS and E-mail but rather is becoming a whole new interactive, rich-media marketing ch...

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Bibliographic Details
Main Author: Hoffmann, Kristina
Format: Dissertation (University of Nottingham only)
Language:English
Published: 2011
Online Access:https://eprints.nottingham.ac.uk/25278/

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