| Summary: | The question of how to make Corporate Social Responsibility (CSR) sustainable
within a corporation has haunted both CSR practitioners and academics. The answer has often been that it should be placed in the core of the corporations’ strategy, allowing a win-win situation for corporations and society. However, this has been hard to translate to everyday practice. On the other hand, the debate around whether corporations should take part in the fight against poverty seems to never end.
In the beginning of this century, business strategies with the BoP (bottom of the pyramid) or inclusive businesses emerged as a possible scenario where corporations could join the cause of poverty alleviation while generating profits, and therefore making these strategies sustainable within the corporations.
The aim of this paper is to investigate the implementation of inclusive businesses in Peru and whether their double objective of profit and poverty alleviation have been met and why through the analysis of two case studies. This paper will focuses specifically in inclusive business strategies that have located the BoP in the supply chain of a lead corporation, however, different approaches to BoP strategies will be will be examined to get a better understanding of this approach. Finally, conclusion will be presented based on these two case studies and recommendations for further research will be provided.
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