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Brand Community and Its Effect on Apple Community Members

Research on brand communities have only been restricted to brand and consumer. Only little research has been conducted on brand communities and its members. Moreover the effects of brand communities on its members have not yet been researched. This paper aims at gaining the members perspective ab...

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Bibliographic Details
Main Author:	Tejuja, Roshni Arun
Format:	Dissertation (University of Nottingham only)
Language:	English English
Published:	2011
Online Access:	https://eprints.nottingham.ac.uk/25260/

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