In what ways Enterprise Rent-a-Car’s CSR activities jointly serve the company's strategic motives and the interests of the society?

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In what ways Enterprise Rent-a-Car’s CSR activities jointly serve the company's strategic motives and the interests of the society?

This study provides an exploratory investigation of the link between Corporate Social Responsibility (CSR) and Firm’s Competitive Advantage concurrently contributing to our understanding of how organizations impact society and potentially benefit a variety of stakeholders (Ray, 2006). The impact tha...

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Bibliographic Details
Main Author:	Gupta, Kaanan
Format:	Dissertation (University of Nottingham only)
Language:	English English
Published:	2011
Online Access:	https://eprints.nottingham.ac.uk/25208/

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