Google Chrome OS: Cultural influence on product launch strategy between India and developed countries

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Google Chrome OS: Cultural influence on product launch strategy between India and developed countries

In recent times product launch has become vital deciding factor in the success of a product. The significance of product launch becomes even higher if the product is radically new and different from existing products in the market. The aim of this dissertation is to look into the possible factors wh...

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Bibliographic Details
Main Author:	Santhosh, Arjun
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2011
Online Access:	https://eprints.nottingham.ac.uk/25206/

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