Mass customization:the case study of Jiangxi Boyun Company

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Mass customization:the case study of Jiangxi Boyun Company

Abstract Mass customization (MC) has been paid more attention by the market in recent year. However, not all the industries can mass customization very well. This dissertation presents an overview of MC and show the concept through case study of Jiangxi Boyun Company (JBC). The main aim of diss...

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Bibliographic Details
Main Author:	Gong, Mengfeng
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2011
Online Access:	https://eprints.nottingham.ac.uk/25195/

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