Electronic Word Of Mouth (eWOM) On Social Networking Sites and Its Effect on Brand Reputation Management
An research into why consumers post brand related content on social networking websites and how it positively/negatively affects a brands reputation on social networking websites. The effect of eWOM on brands and what brands should do to make the best of it and avoid the worst.
| Main Author: | |
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2011
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| Online Access: | https://eprints.nottingham.ac.uk/25184/ |
| _version_ | 1848792932920852480 |
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| author | Tibrewala, Aditya |
| author_facet | Tibrewala, Aditya |
| author_sort | Tibrewala, Aditya |
| building | Nottingham Research Data Repository |
| collection | Online Access |
| description | An research into why consumers post brand related content on social networking websites and how it positively/negatively affects a brands reputation on social networking websites. The effect of eWOM on brands and what brands should do to make the best of it and avoid the worst. |
| first_indexed | 2025-11-14T18:52:16Z |
| format | Dissertation (University of Nottingham only) |
| id | nottingham-25184 |
| institution | University of Nottingham Malaysia Campus |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T18:52:16Z |
| publishDate | 2011 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | nottingham-251842018-01-31T03:59:27Z https://eprints.nottingham.ac.uk/25184/ Electronic Word Of Mouth (eWOM) On Social Networking Sites and Its Effect on Brand Reputation Management Tibrewala, Aditya An research into why consumers post brand related content on social networking websites and how it positively/negatively affects a brands reputation on social networking websites. The effect of eWOM on brands and what brands should do to make the best of it and avoid the worst. 2011-09-23 Dissertation (University of Nottingham only) NonPeerReviewed application/pdf en https://eprints.nottingham.ac.uk/25184/1/Electronic_Word_Of_Mouth_%28eWOM%29_On_Social_Networking_Sites_and_Its_Effect_on_Brand_Reputation_Management..pdf Tibrewala, Aditya (2011) Electronic Word Of Mouth (eWOM) On Social Networking Sites and Its Effect on Brand Reputation Management. [Dissertation (University of Nottingham only)] (Unpublished) social media social networking website eWOM |
| spellingShingle | social media social networking website eWOM Tibrewala, Aditya Electronic Word Of Mouth (eWOM) On Social Networking Sites and Its Effect on Brand Reputation Management |
| title | Electronic Word Of Mouth (eWOM) On Social Networking Sites and Its Effect on Brand Reputation Management |
| title_full | Electronic Word Of Mouth (eWOM) On Social Networking Sites and Its Effect on Brand Reputation Management |
| title_fullStr | Electronic Word Of Mouth (eWOM) On Social Networking Sites and Its Effect on Brand Reputation Management |
| title_full_unstemmed | Electronic Word Of Mouth (eWOM) On Social Networking Sites and Its Effect on Brand Reputation Management |
| title_short | Electronic Word Of Mouth (eWOM) On Social Networking Sites and Its Effect on Brand Reputation Management |
| title_sort | electronic word of mouth (ewom) on social networking sites and its effect on brand reputation management |
| topic | social media social networking website eWOM |
| url | https://eprints.nottingham.ac.uk/25184/ |