Analyze the Entry Modes of Foreign Retailers in China:
A case study on Sainsbury’s

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Analyze the Entry Modes of Foreign Retailers in China: A case study on Sainsbury’s

With a fast-growing economy that support a population of 1.5 billion, China is believed to hold promise as both an economic superpower and an enormous market in the twenty-first century. Meanwhile, the speed of retailer internationalization has increased dramatically throughout the world. As a resul...

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Bibliographic Details
Main Author:	Liu, Shixiang
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2011
Online Access:	https://eprints.nottingham.ac.uk/25180/

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