Mergers & Acquisition in the Luxury Goods Industry - An Assessment of drivers &strategies.
The luxury goods industry has undergone a significant change of paradigms during the three elapsed decades. Luxury industry is a collective term for companies selling – besides high-quality products – principally status, emotional benefit, prestige and exclusivity as well as the dream of separation...
| Main Author: | Jain, Kanishka |
|---|---|
| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2011
|
| Online Access: | https://eprints.nottingham.ac.uk/25152/ |
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