An Investigation of Urban Chinese Consumers’ Perception and Response to Corporate Social Responsibility (CSR)

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An Investigation of Urban Chinese Consumers’ Perception and Response to Corporate Social Responsibility (CSR)

The purpose of this research is to draw a general picture to the questions: how Chinese consumers understand and perceive “Corporate Social Responsibility (CSR)”, and how they respond to issues related to CSR. The framework of research is built on theories and concepts of CSR that are mainly develop...

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Bibliographic Details
Main Author:	Wang, Zhijian
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2011
Online Access:	https://eprints.nottingham.ac.uk/25087/

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