Examine The Effect of Word-of-Mouth and Electronic Word-of-Mouth on Consumers' Perceived Risk in Taiwan: A Case Study on Online Shopping

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Examine The Effect of Word-of-Mouth and Electronic Word-of-Mouth on Consumers' Perceived Risk in Taiwan: A Case Study on Online Shopping

Online shopping has become one of the most popular activities on the Internet in recent years. Due to the emergence of electronic commerce and the wide spread of the Internet, there is a new shopping channel for consumers to purchase products or services they need, that is, online shopping. In the p...

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Bibliographic Details
Main Author:	Lin, Hung-Miao
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2011
Online Access:	https://eprints.nottingham.ac.uk/25029/

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