Young Chinese Consumer’s View on Privacy within the Commercial Context

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Young Chinese Consumer’s View on Privacy within the Commercial Context

Consume privacy is an important issue for marketers because members of different consumer segments may perform different privacy concerns within a specific context. This paper aims to contribute the understanding of privacy concerns within the commercial context through examining young Chinese consu...

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Bibliographic Details
Main Author:	Liu, Jingwen
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2011
Online Access:	https://eprints.nottingham.ac.uk/25022/

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