Young Chinese Consumer’s View on Privacy within the Commercial Context
Consume privacy is an important issue for marketers because members of different consumer segments may perform different privacy concerns within a specific context. This paper aims to contribute the understanding of privacy concerns within the commercial context through examining young Chinese consu...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2011
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| Online Access: | https://eprints.nottingham.ac.uk/25022/ |