The Construction of Consumers’ Self-esteem through Celebrity Culture

The Construction of Consumers’ Self-esteem through Celebrity Culture

This thesis offers a new perspective to consumers and their connection to celebrities. Consumers’ inner psychology, their sense of self and more particularly their self-esteem is examined as to how it can relate to the world of celebrities. The central question to this was whether there is indeed an...

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Bibliographic Details
Main Author: Xenophontos, Eleonora
Format: Dissertation (University of Nottingham only)
Language:English
Published: 2011
Online Access:https://eprints.nottingham.ac.uk/25003/

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