The Construction of Consumers’ Self-esteem through Celebrity Culture
This thesis offers a new perspective to consumers and their connection to celebrities. Consumers’ inner psychology, their sense of self and more particularly their self-esteem is examined as to how it can relate to the world of celebrities. The central question to this was whether there is indeed an...
| Main Author: | |
|---|---|
| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2011
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| Online Access: | https://eprints.nottingham.ac.uk/25003/ |
| _version_ | 1848792899576135680 |
|---|---|
| author | Xenophontos, Eleonora |
| author_facet | Xenophontos, Eleonora |
| author_sort | Xenophontos, Eleonora |
| building | Nottingham Research Data Repository |
| collection | Online Access |
| description | This thesis offers a new perspective to consumers and their connection to celebrities. Consumers’ inner psychology, their sense of self and more particularly their self-esteem is examined as to how it can relate to the world of celebrities. The central question to this was whether there is indeed an association between consumers and the luxurious lives of stars. According to this research, celebrity endorsements and negative celebrity images do not fully influence the decision making or the construction of one’s self. Product meaning transfer however, proves to be a key factor in this thesis as celebrity products are thought to represent the celebrities themselves and what they stand for. Self-definition and self-esteem therefore have some part in the perceived meanings that derive from goods. Finally, implications and discussion for further research is also mentioned in the end of this dissertation. |
| first_indexed | 2025-11-14T18:51:44Z |
| format | Dissertation (University of Nottingham only) |
| id | nottingham-25003 |
| institution | University of Nottingham Malaysia Campus |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T18:51:44Z |
| publishDate | 2011 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | nottingham-250032017-12-17T23:47:34Z https://eprints.nottingham.ac.uk/25003/ The Construction of Consumers’ Self-esteem through Celebrity Culture Xenophontos, Eleonora This thesis offers a new perspective to consumers and their connection to celebrities. Consumers’ inner psychology, their sense of self and more particularly their self-esteem is examined as to how it can relate to the world of celebrities. The central question to this was whether there is indeed an association between consumers and the luxurious lives of stars. According to this research, celebrity endorsements and negative celebrity images do not fully influence the decision making or the construction of one’s self. Product meaning transfer however, proves to be a key factor in this thesis as celebrity products are thought to represent the celebrities themselves and what they stand for. Self-definition and self-esteem therefore have some part in the perceived meanings that derive from goods. Finally, implications and discussion for further research is also mentioned in the end of this dissertation. 2011 Dissertation (University of Nottingham only) NonPeerReviewed application/pdf en https://eprints.nottingham.ac.uk/25003/1/DISSERTATION.pdf Xenophontos, Eleonora (2011) The Construction of Consumers’ Self-esteem through Celebrity Culture. [Dissertation (University of Nottingham only)] (Unpublished) |
| spellingShingle | Xenophontos, Eleonora The Construction of Consumers’ Self-esteem through Celebrity Culture |
| title | The Construction of Consumers’ Self-esteem through Celebrity Culture |
| title_full | The Construction of Consumers’ Self-esteem through Celebrity Culture |
| title_fullStr | The Construction of Consumers’ Self-esteem through Celebrity Culture |
| title_full_unstemmed | The Construction of Consumers’ Self-esteem through Celebrity Culture |
| title_short | The Construction of Consumers’ Self-esteem through Celebrity Culture |
| title_sort | construction of consumers’ self-esteem through celebrity culture |
| url | https://eprints.nottingham.ac.uk/25003/ |