The Effectiveness of Loyalty Programs: An Empirical Study on the Tesco Clubcard

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The Effectiveness of Loyalty Programs: An Empirical Study on the Tesco Clubcard

Since many years now, supermarkets have advanced the outlook of shopping in customers by making several improvements. Due to land prices rising steeply around city centers due to limited availability and increased demand, malls which operate on the economy of scale prefer to invest in vast tracts of...

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Bibliographic Details
Main Author:	Bijlaney, Neha
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2011
Online Access:	https://eprints.nottingham.ac.uk/24971/

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