Analysis of The Factors That Motivate The Consumers To Buy Impulsively

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Analysis of The Factors That Motivate The Consumers To Buy Impulsively

Abstract The tactics and the marketing strategies used by the marketers to sell their products through a different phenomenon other than normal selling, such as the products being sold as a result of an impulse purchase, has been proliferated overtime. The phenomenon of impulse buying is though...

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Bibliographic Details
Main Author:	Saraogi, Ayushya
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2011
Online Access:	https://eprints.nottingham.ac.uk/24967/

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