'Greening' Fashion Discourse- An Exploration of Young German Consumers

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'Greening' Fashion Discourse- An Exploration of Young German Consumers

Abstract This dissertation explores the ways young German Consumers make sense of conventional fashion versus "green" or "sustainable" fashion. Four mini- Focus Groups were conducted with 18 participants that discussed their perceptions and experiences of fashion. The industry i...

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Bibliographic Details
Main Author:	Fritzsche, Laura Sophie
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2011
Online Access:	https://eprints.nottingham.ac.uk/24965/

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