Building customer relationships in Indian financial services

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Building customer relationships in Indian financial services

Relationship Marketing is the strategy used by the companies to establish, maintain and enhance long term relationship with the customers. This study is aimed to understand the customer perceptions on the market orientation of private and public sector banks in India and to identify the factors that...

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Bibliographic Details
Main Author:	Puthenpurakkal, Sambhunath
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2011
Online Access:	https://eprints.nottingham.ac.uk/24927/

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